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Phoenix, Arizona | NIL Marketing

Your Name is a
Brand. We Build It.

Stability Sports Group is Phoenix's premier NIL marketing agency delivering premium brand partnerships, strategy, and representation for elite student-athletes.

You Are Not a Number
We keep our roster intentionally small so every athlete gets real time, real attention, and a team that genuinely knows their brand.
Business Knowledge Behind Every Deal
Founded by two ASU Master of Sports Law and Business candidates, we bring business precision to every negotiation so you always know what you are signing.
Your First Deal or Your Tenth
Whether you are brand new to NIL or ready to scale your partnerships, we meet you where you are and build a strategy around your goals.

Built for Athletes,
Driven by Results

We combine business expertise with hands-on industry experience to provide college athletes with the representation and guidance they deserve.

The Team Behind
Your Brand

Stability Sports Group was founded by Max Shepherd and Elias Mickelson, two Arizona State University Master of Sports Law & Business candidates who understand the business aspects of NIL. Based in Phoenix, Arizona, we combine that expertise to give every athlete we represent a real competitive advantage.


We work directly with college athletes to identify and secure brand partnerships, negotiate NIL deals, and develop marketing and social media strategies that grow their presence on and off the field. Our goal is simple: make sure every athlete we represent understands their value and has the tools to monetize it.

100%

Founded by two ASU Master of Sports Law & Business candidates with the business knowledge to represent you the right way.

PHX

Proudly based in Phoenix, Arizona, home to one of the fastest-growing collegiate sports markets in the country.

Max Shepherd
Max Shepherd
Co-Founder & Co-CEO
An ASU Master of Sports Law & Business candidate, Max leads athlete partnerships and brand strategy at Stability Sports Group with a mission to ensure every athlete understands and maximizes their NIL value.
Elias Mickelson
Elias Mickelson
Co-Founder & Co-CEO
An ASU Master of Sports Law & Business candidate, Elias drives business development and brand relationships, bringing insight and industry experience to every deal he negotiates on behalf of Stability Sports Group athletes.
Scott Mickelson
Scott Mickelson
President & CFO
Scott is the President and CFO of Stability Sports Group with nearly 30 years of tax and accounting experience. He is currently a senior manager with State Tax Services, LLC, a consulting firm he has been with for 20 years. Scott previously served as tax manager at a large manufacturer of dialysis equipment and has held tax roles at a venture capital company and a privately held software company. He holds a Master of Taxation from the University of Denver, an MBA from the University of Colorado Denver, and an active CPA license in Colorado.
Eric Shepherd
Eric Shepherd
Chief Marketing Officer
Eric is the CMO of Stability Sports Group with more than 20 years of experience in marketing, communications, and brand strategy. Since 2012 he has served as Director of Marketing and Communications for OTTO, guiding the regional restaurant brand's growth across New England. Previously, Eric spent 10 years developing content marketing programs for national wireless carriers and held roles with MTV Networks. He has also been a featured speaker at the International Pizza Expo on marketing strategy, customer engagement, and brand growth.
Headshot Coming Soon
Dylan Shepherd
Director of MMA Operations
Dylan oversees MMA athlete representation at Stability Sports Group, bringing specialized knowledge of combat sports to help fighters build their brand and secure meaningful partnerships.

People First

You're not a number. We build real relationships and stay in your corner every text, every deal, every step.

Mental Health Matters

We understand the pressure athletes carry. Your wellbeing is part of every decision we make on your behalf.

Faith & Integrity

Our values are rooted in honesty, accountability, and doing right by the people we work with always.

Full-Service NIL
Marketing Solutions

From your first brand deal to a long-term personal brand strategy, we handle everything so you can focus on your sport.

Brand Development

We help you identify and communicate what makes you unique, building a brand that resonates with fans, sponsors, and the broader market.

  • Personal brand strategy & identity
  • Logo, color palette & visual kit
  • Athlete bio & media kit creation
  • Social media profile optimization

Partnership & Deal Management

We identify brand opportunities, negotiate NIL deals and manage partnerships so you get the most out of every agreement.

  • Brand outreach & matchmaking
  • Contract review & negotiation
  • Deal structure & compliance
  • Deliverable management

Content & Social Strategy

We develop social media and marketing strategies that grow your presence on and off the field, making you more attractive to brand partners.

  • Content calendars & creative ideation
  • Sponsored content production
  • Platform growth strategy
  • Analytics & performance reporting

NIL Education & Compliance

As Sports Law & Business candidates, we help you navigate NCAA compliance, understand your contracts, and protect your eligibility every step of the way.

  • NCAA & conference compliance guidance
  • School policy navigation
  • Contract literacy support
  • Financial literacy basics
01

Discovery

Free consultation to learn your story, goals, and vision.

02

Build

We develop your brand identity, media kit, and outreach strategy.

03

Connect

We tap our network to surface aligned brand partners.

04

Grow

We manage deals, track performance, and keep building.

Start Your
NIL Journey

Reach out for a free consultation. No pressure, just a conversation about your value and how we can help you monetize it.

Ready to build
your legacy?

Fill out the form and Max or Elias will be in touch within 24 hours. Whether you're looking to land your first brand deal or build a long-term personal brand, we're here to help you get there.

Email

elias@stabilitysportsgroup.com

Max

(207) 747-9409

Elias

(303) 961-6167

Location

Phoenix, Arizona

Privacy Policy

Stability Sports Group

Your privacy is very important to us. We don't share your personal information with anyone except to comply with the law, develop our products, or protect our rights. We don't store personal information on our servers unless required for the on-going operation of our site. It is Stability Sports Group's policy to respect your privacy regarding any information we may collect while operating our website.

Website Visitors

Stability Sports Group collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Stability Sports Group's purpose in collecting non-personally identifying information is to better understand how visitors use its website.

Stability Sports Group also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users, users submitting contact information, and for users leaving comments on our blogs. Stability Sports Group only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

Gathering of Personally-Identifying Information

Certain visitors to Stability Sports Group's website choose to interact with Stability Sports Group in ways that require Stability Sports Group to gather personally-identifying information. The amount and type of information gathered depends on the nature of the interaction. Stability Sports Group does not disclose personally-identifying information other than as described below. Visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Stability Sports Group may collect statistics about the behavior of visitors to its websites and may display this information publicly or provide it to others. However, Stability Sports Group does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Stability Sports Group discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that need to know that information in order to process it on Stability Sports Group's behalf or to provide services available at Stability Sports Group's website, and that have agreed not to disclose it to others. Stability Sports Group will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Stability Sports Group takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Stability Sports Group uses cookies to help identify and track visitors, their usage of the website, and their website access preferences. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Stability Sports Group's website.

Business Transfers

If Stability Sports Group, or substantially all of its assets were acquired, or in the unlikely event that Stability Sports Group goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Stability Sports Group may continue to use your personal information as set forth in this policy.

Privacy Policy Changes

Although most changes are likely to be minor, Stability Sports Group may change its Privacy Policy from time to time, and in Stability Sports Group's sole discretion. Stability Sports Group encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.